Do you love reading blogs and listening to podcasts?
I do. I like finding the nuggets of useful information that I can apply to my own life and business. I mostly read blogs and listen to podcasts about starting a business, growing business online, internet marketing, entrepreneurial mindset and health & fitness.
Today I was listening to a podcast recommended by one my latest favourite bloggers Ana Hoffman from Traffic Generation Cafe.
The podcast started like many others with the Podcaster interviewing a “guru” (Penelope Trunk) about a topic of interest to listeners. However, after the usual introductions and backstory, the podcast suddenly took a very different direction.
My big wake up call.
This podcast really struck a chord with me. You see, I’ve been running online businesses since I quit my corporate career and started my own business back in 2007. I’ve had some success. I made a small profit with my first online business Transforme which is for people wanting to make a life change. I’m also earning income online from The Kickstart Business through online coaching and my internet marketing services. I haven’t yet replaced the salary I was earning in corporate. I still need to supplement my online income with offline consulting and coaching.
So what was my wake up call?
I don’t want to spend my days writing.
I love working with aspiring entrepreneurs and offline businesses to show them how to earn income online.
I love learning about internet marketing, applying it and seeing results.
I’m good at figuring out the kind of products or services my clients can sell online and helping them to create them.
I’m skilled at sorting through the scams and con-artists to find the genuine, talented and experienced people who know what they’re doing.
I understand how businesses operate, I know how busy business owners are and I make change happen behind the scenes so they don’t have to worry.
Yet…I’m spending all of my time behind my computer, fretting about what to blog about, feeling bad about not getting my newsletter out on time, trying to engage through Twitter, Facebook, LinkedIn. Losing confidence in my own abilities.
I’m an extrovert and I enjoy being with and interacting with people. Real people. In the flesh (or by phone / Skype). I’ve been behaving like an introvert – writing, reading, spending time alone. It’s energy sapping for me. I need to be around people to be at my best.
I have to find my own way
I am no longer going to
spend waste my days and my skills. I am going to spend my days talking to people who:
- Want to start a business or grow their offline business by selling products / services online but don’t know how to do it and don’t have time to learn
- Are completely overwhelmed with information and don’t know where to start or who to trust
- Are frustrated because they know they have to get online just to keep up with their competitors but are struggling to find the time or money to do it
- Are worried about how to grow their business when they don’t have any time or energy left to take on any more
A friend said to me last week “your content is great but your delivery sucks”. It was a hard truth to hear. She is 100% correct.
In my last post “20 Essential Online Business Skills” I said that if we try to do it all, we will end up failing in business. I have no intention of failing, I’m determined, driven and a high-achiever. But to avoid failure, I need to do something different. I have to find my way, based on my skills, my lifestyle and my values.
So, you may find that things are a little quiet around here for a while. I’m taking a blogging sabbatical. I’m going to figure out the best way for me to help Australian entrepreneurs and small business owners get started and grow their business online. I’m going to find my way to shine above the shonky internet gurus out there taking advantage of people who don’t know any better. I’m going to work out how to reach, connect and deliver to people who need my skills.
I’m not disappearing. I’m refocusing. I’ll still blog when I have something I need to share and think that a blog post is the best way to do that. In the meantime, if you need me, just get in touch. In the words of Lauren Bacall “you do know how to whistle don’t you? You just put your lips together and blow.”
In case you don’t know how to whistle, here are my contact details.