The Ethical Farmers :: eCommerce Website + Marketing

The Ethical Farmers are real farmers selling real food – pasture raised meat and eggs and produce online.


The Ethical Farmers was formed as the result of the amalgamation of Egganic pastured eggs and Grass Roots Urban Butchery GRUB. Each of the businesses had their own websites which needed to be brought together and rebranded as one business with the ability to see products online.


We designed a new website that was consistent with some of the brand elements from the previous websites but also gave the business a new strong identity.  We worked with the owners to set up the online shopping platform and the backend workflow including integration with Xero for accounting and inventory.  We provide ongoing support and assistance with digital marketing.


  • New website design
  • WordPress Website with WooCommerce
  • Integrated with Xero for accounting and inventory management
  • System updates, backups and maintenance
  • Mailchimp email marketing integration including template design and abandoned cart automation
  • Digital marketing support including email marketing, social media advertsing

The Ethical FarmersWe have recently had Amica Digital redo our website including building our shopping cart. We are extremely happy with the result and found working with them to be very easy and professional. We found that their experience and knowledge is amazing. We liked that they listened to what we wanted and then mixed it with their experience and tailored it into the design. The end result is amazing and it is helping our business grow. We would certainly recommend them to anyone.

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