Pathway Church

Website Development

Digital Strategy & implementation

In 2019, Neighborhood Church of Redding changed the name to Pathway Church to reposition and differentiate itself from other "neighborhood" churches. To support the name change and repositioning, Pathway Church needed a new website to launch the new name and a digital marketing strategy.

Pathway Church Case Study

The Requirment

The leaders of the Church approached Studio1 Design, one of our design partners, to work with them on the design of their new website. Pathway Church not only offers in-person church services, they also live stream sermons and offer a range of community support and programs. They wanted the new brand and website to speak to their existing community and to reflect their future growth plans.

Once the new website design was complete, Studio1 Design referred the Pathway Church team to Amica Digital for the site development and to work with them on their Digital Strategy and Implementation.

Our Solution

As the website development was underway, we worked with the leadership team to develop their Digital Strategy and Marketing Plan.

Together, we identified key “competitors”, what was different about Pathway Church, their audience and the needs of their audience, their short term and long term goals. We then decided which digital channels would be most effective for them, developed an implementation plan and set a budget for the implementation.

We managed the following services for Pathway Church:

  • Google Ads Grants and Campaigns
  • Google Ads Campaigns
  • Facebook Ads
  • Facebook Page Management
  • SEO
  • Website Maintenance and Support (ongoing)
Digital Marketing Strategy | digital marketing plan

The OUTCOME

  • Launch of new brand and website was a success
  • Google and Facebook Ads sent traffic to the website
  • Improved SEO ranking on multiple keywords

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