In today's digital age, understanding user behavior and gathering actionable insights are vital for the success of any online business. Google Analytics has long been the go-to tool for tracking website performance and user interactions. With Google Analytics 4 (GA4), Google has brought forth a...
To maximise your engagement, quality and consistency is key! That’s why tools like content calendars are very helpful....
It seems that it's not that long since we were discussing iOS 14 updates. Since then, Apple launched iOS 14.5. However, we’re here to discuss iOS 15 because it comes with changes that may pose hurdles for eCommerce and in fact all online businesses. Specifically, it...
It is common for Google to make hundreds of updates per year. But sometimes, they announce important updates so that websites can prepare before the changes are implemented. Two of these updates are the changes in Google ranking signals - the Core Web Vitals and...
We're now approaching the end of the year 2021, what are the best digital marketing strategies? Now the holiday season is coming and for many people that will be a relief! The festive season is a time where people usually spend their money on gifts...
If you're reading this blog post, you probably have a website already. Congratulations! You're on your way to establishing your brand's online presence. But it's not the end. Launching your website is the first step. After building a great site, you now have to make...