I’ve got lots to share in this week’s online marketing roundup including news on Facebook, a post about using Facebook advertising and other features to grow fans, tips on conversion optimisation and how to get your business to stand out in the Google search results. Enjoy!
Facebook Promotions Now Allowed on Timeline
Facebook have made more changes and this time it’s more good news for business owners with a Facebook Page. The big news this week is that Facebook have changed their guidelines on page promotions. In the past, if you wanted to run a promotion on your Facebook page, without being in breach of Facebook’s T&Cs and thereby risking having your page taken down (ouch!), you had to run promotions via a 3rd party. You can read the updated Facebook promotions guidelines here and more on the blog post I wrote – 5 Ways to Use Facebook to Get More Fans and More Sales.
While we’re talking about social media, this study over on Moz showing correlations between Google+1s and higher search rankings caused a lot of discussion and debate and even Google’s Matt Cutts replied to a thread about it. The study showed that after Page Authority (Moz score of how well a page will rank in Google), the number of Google+1s on a page is the highest correlated factor determining search rankings than any other factor! As I said, it’s controversial but worth a read.
Google Search Results
Have you noticed that some listings in Google have more information than others? e.g. a photo of the author, reviews, event listings etc? To get this information to show, you need something called Structured Data Markup. This article lists 10 ways to markup your information. The quickest and easiest one of these you can do yourself is Google Authorship, which I’ve mentioned before. Some of the others are a little tricky so you may want to get in touch if you want these for your listings.
If you provide products or services to clients in a local area (suburb) e.g. North Sydney, Geelong etc, then it’s important that your business stands out when prospective buyers / customers type in the suburb and the product / service, they are looking for. This insightful article by Richard Marriott shares the answers from 28 local SEO experts from around the world to the question “What is the most Kick Ass strategy you used to make a brick and mortar business go from invisible to unmissable in local search?”
Conversion Optimisation Tips
This is a very informative slideshare presentation by Rand Fishkin from Moz. If you don’t have a lot of time and/or understand the basics of conversion rate optimisation, skip to slide 25 and just read the 10 Tactical Tips.
If you want to give conversion optimisation a try, to figure out what works on your website and what doesn’t, the best thing to do is to split test a few things. This article on The Daily Egg, shows 7 Quick Split Tests that can increase conversions.
I have seen some very shady practices when it ones to website design and some clients have horror stories they’ve told me. However, sometimes the client contributes to the problem. This post from Small Business Trends points out the things you can do to avoid being part of the problem.
That’s it for this week. If you find an article or have a topic that you’d like covered, please leave a comment or get in touch. Until next week.