In this week’s online marketing roundup, we’re focusing on Facebook as a source of leads and we share an example of a business doing it right – The Business Bakery. We also share some useful SEO tools for small business owners and bring you an important update on Google’s latest stance on online Press Releases.
Facebook for Lead Generation
Your Facebook Cover (& all social media profiles) can be used a lead generation tool for your business. This article shows you some examples of what others are doing and a couple of useful links.
Are you using Facebook Ads as a lead source? This guide to Promoted Posts shows you step-by-step with screenshots how to do it.
Here’s a case study on how to make Facebook Advertising effective on a small budget.
Here’s another example from The Business Bakery showing a Facebook Cover, Facebook Ad and website page where the branding and message is consistent, the images are engaging and the message is clear. The brand is appealing to the target audience – owners of handmade or boutique businesses, there is a clear call to action in the Facebook Ad – join our kitchen, open NOW and the imagery is carried through from Facebook to the website landing page. As you navigate from the Facebook Page to the Facebook Ad and the website, you know you are in the right place.
If you’re interested in using Facebook for lead generation for your business and need some help getting started, contact me.
Optimise Your Website Images
We all love images on our websites because they attract reader attention and make the site look pretty. This article provides 5 tips to optimise your website images for SEO. There are tools you can use to help optimise your images – especially to reduct file size. The article mentions tinypng.org and one I use on sites is the smush.it plugin.
SEO For Small Business
SEO can be confusing and daunting but this article by Freshbooks, who provide cloud accounting software for small business, outlines a simple introduction to SEO for small business. Once you understand the basics of SEO, you might want to look at some tools. This interactive (sortable) post at MOZ, provides a list of 100 free SEO tools.
SEO & Press Releases
The big news in SEO circles last week, was about online Press Releases. In Google’s latest update to the Webmaster Guidelines, they advised that anchor text links in Press Releases should be be marked as no-follow or there is a risk of penalty. What does this mean? Online Press Releases are still good for announcing news about your business but they should not contain keyword links, instead just add a URL link at the bottom.
Do you use online Press Releases as part of your promotional activities? They are a relatively inexpensive way to get news out about important changes in your business and if done the right way, they can be great for brining new visitors to your site. We can help you write and promote your Press Release as part of our SEO services.Find out More