Improve Your Online Marketing – News Roundup

Drive Reader Engagement

As a business owner, there is so much we can do to grow our business through online marketing.  We are bombarded with new ideas every day but it’s just not possible to do them all. In this week’s roundup, the focus is on what you can do to improve what you’re already doing.

In each of these articles, you will find practical ideas that you can use to improve your online marketing.

5 Steps to Improve Your Online Marketing

This article on Copyblogger outlines 5 steps you can take to improve your online marketing.  Let me know which one you implemented.  For even more ideas, you can join Copyblogger and get access to a library of resources to help with your online marketing all for free!

How to do an SEO Audit of your website

When I’m asked to conduct a review on a website, these are some of the things I look for:

  • Overall look, feel, usability, functionality & effectiveness of the website
  • Opportunities for on-page optimisation
  • Keyword and search analysis
  • Links
  • Competitor sites
  • Social networking

If you want to do your own SEO audit, this article provides you with a cheat sheet.

If you’d like us to do an audit on your website and online presence, get in touch.

Suellen was absolutely fantastic – her review was prompt, thorough and revealing (all the things one wants in a review!). Her suggestions for moving forward are extremely helpful and I can tell she’ll have the ability to explain the finer ‘techy’ bits of it in layman’s terms (many times over if necessary!).

How to Engage Readers

Is there anything worse than spending a good few hours writing a cracking good blog post, hitting publish then…nothing.  What about posting a status update on Facebook asking your community a question and then getting no replies!  This article from Small Business Trends offers a few practical tips for driving engagement with readers.

Drive Reader Engagement

Source: Small Business Trends

Is Your Email Marketing Reaching Your Subscribers?

I use Gmail for my own personal and business email and recommend it to my customers. I’ve been using the new format for a few weeks and find it does help to focus.  However, as an online marketer, the new format may not be good for your business.  These two articles explain why and more importantly some steps you can take to try to minimise any negative impact.

Need More Customers?

This Moz article lists 21 tactics to acquire customers. Which ones can you put in place in your business?

I’m looking to do more around Partner Distributions and Double Loop Referral Programs.  If you have a partnering idea or know someone who needs online marketing support, refer them to me and you can benefit too!

How Psychology Drives Conversions

According to a recent infographic from Pardot, the five psychology principles that drive conversion behaviour are social proof, loss-aversion, anchoring, foot-in-the-door, and authority.  If you are interested in reading more, they have a full white paper you can download.

Psychology and Conversions

Using Link Building to Demonstrate Authority

There’s been a lot of talk in online marketing networks lately about whether link building helps websites to rank better or not.  It’s always good to hear directly from someone who is himself an authority.  Matt Cutts, from Google’s Search Quality Team was recently interviewed and had this to say:

Links are still the best way that we’ve found to discover that [how relevant or important somebody is to someone else], and maybe over time social or authorship or other types of markup will give us a lot more information about that.

Quality link building continues to be an important part of an overall online marketing strategy.  If you’d like more information about link building and how to do it the right way, contact me and I’d be happy to talk to you more about how it could work for your business.


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