There is a lot of talk about the right way to do link building and SEO in a way that helps your business.
In this week’s online marketing news roundup, I have a few articles about building links to your website the right way and making sure that your posts and pages are optimised for SEO. I also discovered a handy browser extension to help you with keywords, some interesting research on homepage sliders and effective CTAs for multiple channels.
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4 Ways to Use Social Media to Build Links
I’m sure you know that the ‘old’ link building methods can now harm your business. Social media can however provide valuable links to your website. In this video tutorial Rand Fishkin from Moz explains 4 ways to go about it.
The Art of Natural Links
This is an excellent infographic illustrating how to develop a natural link profile which won’t damage your website. In summary, you want to build links from a variety of relevant websites and Web 2.0 places; make sure your anchor text (the bit you link to) is varied and includes keywords, brand words and general words.
Another infographic. This one by Brian Dean of Backlinko shows you how to go about on-page optimisation. It illustrates 12 factors that search engines and users love. If you use WordPress, then I highly recommend Yoast’s WordPress SEO plugin which makes this a lot easier.
A Handy Keyword Tool
I discovered a new tool this week – Scout by Wordtracker. It’s a Chrome browser extension tool which creates a visual word cloud showing the keywords for any page you type into the browser. Great for checking posts and pages on your blog and also for checking out other pages for ideas.
Do you Have a Slider on Your Website?
Almost every website customer I have wants a slider / carousel on their homepage, mostly because it looks good. This article on Search Engine Land explains why they are bad for SEO and usability.
Maybe it’s time to rethink your design. If you would like your website redesigned or refreshed, get in touch.
Effective CTAs for Every Channel
We know that it’s important to have a Call To Action (CTA) to encourage visitors to take the action we want. This article explains different CTAs across different channels – e.g. email, social media, blog, sales pages, PPC Ads.
If you have a question about online marketing, link building or SEO leave me a voice message with your question and contact details and I will get back to you with an answer.
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