Blog Posts

Gmail | Email Deliverability Compliance Changes

2024 Email Deliverability Compliance Changes

Email marketing is still an important part of any digital marketing strategy. As 2024 starts, there will be email deliverability compliance changes. This will affect your business’ email marketing. So, what are these changes and what should you do to comply? Let’s break it down

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Shopify 2.0

Migrating your store to Shopify 2.0

In the ever-evolving world of e-commerce, staying ahead of the curve is essential for success. Shopify, a pioneer in the e-commerce platform realm, updated to Online Store 2.0. back in July 2021.  However, a lot of sites are still using the Vintage (Shopify 1.0) version

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Feature | Google Analytics 4

The New Google Analytics 4 – What You Need to Know

In today’s digital age, understanding user behavior and gathering actionable insights are vital for the success of any online business. Google Analytics has long been the go-to tool for tracking website performance and user interactions. With Google Analytics 4 (GA4), Google has brought forth a

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Featured | Influencer

Do You Need Influencers to Boost your Brand in 2022?

Influencer marketing has been one of the most effective lead generation methods for some brands in the past couple of years. What is an Influencer An influencer has a distinct following in a certain niche on one or more social platforms. Their community is nurtured

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Featured | Lead Generation Strategies for 2022

Effective Lead Generation Strategies for 2022

Have you thought about your plans for lead generation strategies for 2022? Lead generation is about garnering interest in your brand or business. There are many types of lead generation methods based on the types of lead you want to cultivate. Lead generation generally involves

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Featured | FB Ads

Facebook Ads Best Practices

Do you know that Facebook has 3 billion daily active users? It is a social platform that’s being used by almost everyone. What’s more, 97% of marketers still choose to run their paid ads here. However, despite the massive number of users on Facebook, it

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iOs 15 | Featured

Will iOS 15 Kill Email Marketing?

It seems that it’s not that long since we were discussing iOS 14 updates. Since then, Apple launched iOS 14.5. However, we’re here to discuss iOS 15 because it comes with changes that may pose hurdles for eCommerce and in fact all online businesses. Specifically,

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Google My Business Logo - Featured

How to Get the Most Out of Google My Business

In 2021, every business needs all the help they can get to be visible on Google. One of the most effective ways to do this is to utilise Google My Business (GMB). Optimising your Google My Business listing will help your business show up in

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iOS feature | Feature

iOS 14 Feature: How Do They Affect Your Facebook Ads

Apple launched the new update in their operating system. The new iOS 14 update changes the way Facebook Ads will work. The updates affect the data acquired and processed from conversion tools like the Facebook pixel. It also changed how businesses advertise in mobile apps,

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