Shopify's Summer '24 | Feature

Unlocking the Potential of the Shopify Summer 24 Edition

A Must-Read for Small to Medium Business Owners

As the owner of a digital marketing agency, it’s always exciting to see new tools and features that can help our clients grow their businesses. The Shopify Summer 24 Edition is packed with enhancements designed to elevate the customer experience and boost revenue for small to medium-sized Shopify store owners. Let’s dive into the key features and how you can make the most of them in your own store.

1. Split Shipping

Shopify’s new Split Shipping feature allows orders with multiple items to be shipped separately based on availability and location. They can choose the lowest price, the fastest delivery, or custom shipping options.

How to Use It:

  • Improve Customer Satisfaction: Customers can receive their items faster, as they don’t have to wait for all products to be available before shipping.
  • Increase Flexibility: Offer split shipping options to give customers more control over their delivery preferences, which can reduce cart abandonment.

2. AI-Powered Chatbot

Shopify’s new AI-powered chatbot feature provides real-time assistance to your customers, answering their questions and guiding them through the purchasing process. AI generated replies that understand your business will be available in Inbox.

How to Use It:

  • Reduce Cart Abandonment: Use the chatbot to address common concerns or questions that customers might have before completing a purchase..
  • 24/7 Support: Provide continuous support without the need for a full-time customer service team, enhancing customer satisfaction and trust.

3. Advanced Analytics Dashboard

The updated analytics dashboard offers deeper insights into your store’s performance, including detailed customer behavior data, sales trends, and marketing campaign effectiveness in real time. Use ShopifyQL to query your data right inside a report.

How to Use It:

  • Data-Driven Decisions: Leverage these insights to make informed decisions about product stocking, marketing strategies, and sales tactics.
  • Optimize Marketing Campaigns: Identify which campaigns are driving the most traffic and conversions, allowing you to focus your efforts where they matter most.

4. Markets Feature

The new Markets feature allows you to easily manage multiple international markets from a single Shopify store, customising the shopping experience for different regions. For Shopify Plus merchants, this will include B2B.

How to Use It:

  • Expand Globally: Tap into international markets by offering localized shopping experiences, including different currencies, languages, products, pricing, themes and payment methods.
  • Streamlined Management: Manage your global business operations from a centralized platform, simplifying logistics and marketing efforts.

Shopify's Summer '24 | Mobile App

5. Improved Mobile App

The mobile app has been revamped to provide a seamless experience for managing your store on the go, with enhanced functionality and a more user-friendly interface.

How to Use It:

  • Manage Anywhere: Keep track of orders, inventory, and customer inquiries from your mobile device, ensuring you can respond quickly to issues and opportunities.
  • Stay Connected: Receive real-time notifications about important store activities, helping you stay on top of your business no matter where you are.

6. Customizable Checkout

The customizable checkout feature allows you to tailor the checkout process to better fit your brand and improve the customer experience. Shopify Plus merchants benefit most from this feature but all plans will have access through apps to customise thank you and order pages.

How to Use It:

  • Brand Consistency: Customize the checkout page with your brand’s colors, logo, and messaging to create a cohesive shopping experience.
  • Streamlined Process: Simplify the checkout process by removing unnecessary steps and adding new features which can reduce cart abandonment and improve conversion rates.

7. AI Media Editor

One of the most exciting new features is the AI media editor, which leverages artificial intelligence to help you create stunning visuals for your store with ease. You now have the ability to crop or resize images, remove /change backgrounds and make other image edits directly from the dashboard – including on mobile devices.

How to Use It:

  • Professional-Quality Images: Use the AI media editor to enhance product photos, without the need for extensive graphic design skills.
  • Save Time and Money: Quickly produce high-quality visuals in-house, reducing the need for outsourcing design work and allowing you to allocate resources more efficiently.

8. Store Credit

Shopify’s Store Credit feature allows you to issue store credit to customers, which can be used for future purchases. To take advantage of this feature, you need to have New Customer Accounts settings activated.

How to Use It:

  • Increase Loyalty: Encourage repeat business by offering store credit for returns, promotions, or as a customer service gesture.
  • Drive Sales: Use store credit as an incentive in marketing campaigns to boost sales and customer retention.

9. Improved Filtering and Search

The improved filtering and search features make it easier for customers to find what they’re looking for quickly and efficiently. Semantic search, filter by image, filter for categories and filter sorting using AI are some of the latest enhancements.

How to Use It:

  • Enhance User Experience: Implement advanced filtering options and a robust search function to help customers navigate your store effortlessly.
  • Increase Conversions: Make it simple for customers to find and purchase products, reducing frustration and increasing the likelihood of sales.

10. Combined Listings App (Shopify Plus Exclusive)

Shopify Plus users can now benefit from the Combined Listings feature, which allows unique rich media galleries, descriptions, and URLs for multiple options of a product under one parent listing.

How to Use It:

  • Better Merchandising: Showcase your products that come in multiple colors, materials or lengths all from the same product listing.
  • Enhanced Customer Experience: Provide a unified view of similar products, making it easier for customers to find what they need and compare options, leading to increased sales.


The Summer ’24 Edition of Shopify has some great new features for small to medium-sized business owners. By leveraging these new features, you can enhance the customer experience, streamline your operations, and ultimately boost your revenue. As always, if you need assistance implementing these features or developing a strategy to make the most of them, our digital marketing agency is here to help.


Need help in migrating your store to Shopify? Read here. Amica Digital can also guide you through the process of migrating o Shopify 2.0. Book a call now!

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