“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”
Sun Tzu
Before you launch an advertising campaign, build a website or start writing blog posts, you need to understand your audience, competitors, the market in which you operate, what’s currently working for you and what isn’t, your business goals and of course the budget you have for Digital Marketing. It is possible to launch straight into tactics without a Strategy but as Sun Tzu says “tactics without strategy is the noise before the defeat”. In other words, you will be busy implementing, but you may be implementing the wrong things.
We Plan the workshop content and facilitate the session with you/your team. We can run in-person workshops or virtual workshops using Zoom.
We can work with you and your team to review your current strategy or to provide guidance and input into your planning process.
We review your current analytics across your sites and provide recommendations and steps for improvment.
We can provide advice on suitable technology and automation solutions to improve your workflows and efficiency.
We can help you to prepare your grant or funding request where you are looking to use the funds for Digital Marketing.