How to Grow Your Business Online
Small businesses need cost-effective ways of promoting their products and services in order to grow your business online. Digital marketing services answer their needs by providing everything that a business will need to create an online presence through to maintaining customer relationships. For owners, a done for you service not only saves time but more importantly, helps you grow your business online.
Getting started
Online marketing consulting:
Every marketing strategy starts with a plan which includes a determination of the target audience, where they are on the Internet and what motivates them. It is also important to know the competition, study their online strategies and identify one’s business strengths and weaknesses. An online marketing consultant can provide valuable insights at this stage and create a digital marketing strategy.
Web development:
A website must be designed and developed to attract both the targeted audience and search engines. It must be visually appealing, easy to use and coded for search engine optimisation (SEO). The right website platform such as Wordpress can boost SEO efforts on its web pages, leaving more time for link building and other off-page activities for directing traffic to the website.
SEO:
Building a website is not enough. Getting it to appear on page 1 of search results and driving multiple traffic streams to its pages must be an ongoing pursuit for you to grow your business online. There is no silver bullet to SEO— it requires a combination of tools and methods customised for a specific business.
Content management:
A website needs unique, fresh and relevant content regularly to attract the right type of people and rank well in search results. While content may be in the form of text, video, graphics, and audio files, the written word still reigns supreme because they appeal to a wide audience, don’t slow down loading times and are readable to search engines. The best content for web pages are SEO articles which provide useful information and contain the right keywords.
Other online strategies which can grow your business online include social media management, email marketing and online advertising.
By now, business owners understand how Internet marketing is vital for success. But with all the Internet marketing information being pushed on the Web, it’s easy to feel overwhelmed and not know how and where to start. An online marketing consulting or done for you service can help by creating the appropriate digital strategy, recommend or implement website development, SEO and ongoing content creation as initial steps to get you started.
Paid Advertising:
It is becoming more and more difficult for visitors to find your website or see your social media posts organically (unpaid) because the search engines like Google and social media platforms like Facebook have changed their algorithms to encourage users (businesses) to pay to have their content seen by their target audiences. Paid advertising such as Google Adwords, Facebook or Instagram advertising doesn’t have to blow your budget. You can start small and test what works then when you’ve found the winning formula, then you allocate a greater budget to your paid advertising.
If you recognise that you would be better to outsource some activities in your business, take a look at Amica Digital. You can even mix and match based on the skills and tasks you need to outsource. If you’d like some training in some of these essential online business skills, please book a discovery call and we can tailor training to suit your needs.
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*Editor’s Note: This post has been updated on August 2020 for accuracy.