Amica Digital is your ecommerce success partner.

About Us

Ami is French for friend.  Amigo is Spanish for friend. Amica is Italian for friend. That’s why we chose Amica Digital as our name.  We are your friend when it comes to digital marketing. We treat you like a good friend – we return your calls, we’re here when you need us, we don’t lie to you or cheat on you.

Why Choose Us

With so many digital agencies to choose from, all telling you the same thing, why choose Amica Digital? Here’s why.

You’re looking for an agency you can partner with that you can trust to do what they say they will, when they say they will. An agency that is focused on results and uses data to guide decisions.

We are digital and Shopify specialists and we understand business. We are not straight out of uni.  We stay on top of the latest ecommerce trends and best practices.

You can speak to us any time you need.

About You

You are a motivated Business Owner, Ecommerce Manager or CMO with a key role in delivering results through digital marketing.

You need someone you can trust to work alongside you and your team to help out with the tricky tech issues that come up. You might also need us to review what your agency partners are doing to make sure they are delivering what you need them to.

We do not offer you over-priced services, nor do we deliver solutions that you cannot easily manage yourself or with your team.

Your success is our success: word-of-mouth referrals are key to our business.

Suellen Hughes, Owner

I’m Suellen Hughes, your primary point of contact at Amica Digital.

I started my online business in 2007 after ending a 20 year corporate career. For over 20 years, I have developed business and marketing expertise that I have adapted and applied to a variety of businesses.

“Suellen plays to her strengths: digital marketing strategy, business performance improvement and project management.”

Our customers have great ideas and know what they want to achieve, we help you work out how to get it done. We advise and guide you on the most appropriate channels and tactics and then we focus on delivering the agreed result.

Our customers are open with us because they know that’s the best way to get results. We are open with our customers because we know that’s what builds trust and an enduring partnership.

Our Values

Transparent

We don’t lie. We don’t cover up. We quote upfront and stick to the quote. We are open and honest with you and we expect you’ll be the same with us.

Collaborative

We have a customer-centric approach. We are not cookie-cutters. We tailor solutions to your business goals. We work seamlessly with your team, partners and agencies.

We Like People and Technology

We like talking to you. We’re not a bunch of geeks sitting behind a computer but we do love technology and all things digital. A lot of our customers don’t like the techie stuff, but we do!

We Deliver Results

We offer high quality services at a fair and transparent price. We look at what the data tells us and make decisions around that.

Treat Every Business Like Our Own

If we wouldn’t spend the money ourselves, why would we expect you to? If a campaign or strategy isn’t working, we tell you and we come up with a different plan.

What Our Clients Say

  • Suellen and the team at Amica built us a wonderful new website when we needed to switch from Woocommerce to Shopify. Suellen has also been able to provide extremely valuable support following site launch as a business consultant on many matters including email marketing, site data analysis, performance reporting, social media and other areas.
    Kane Southwell, Great Southern Sunnies

  • Suellen is the most amazing person to have on your side for all web/business related assistance. Very patient and calm also you feel very comfortable with her, I needed a lot of help with sorting out socials and she did this with ease. I am extremely grateful.
    Karen Noble, Conscious Cosmetic Clinic

  • Suellen is a dream to work with. She makes happen what you don’t know needs doing to make your business successful online! She understands the growth phases of a business – its needs and resources, she enables your brand to adapt and have a WOW factor whilst automating back end and allowing a ‘virgin’ team to be hands on and produce results. We love her SOP’s to reduce risk and enable stress-free growth. Thanks so much.-
    Cindy Luken, lük beautifood
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