Company

Amica Digital is a straight-talking, boutique online marketing agency.

The internet has levelled the business playing field, and allows small and medium businesses to compete with big business like never before.  Unlike big companies whose in-house marketing teams are often constrained by slow moving bureaucracy, businesses who engage Amica Digital, benefit from a team that is able to respond to a rapidly changing online business environment.

This smarter, ‘fleet of foot’ approach delivers rapid results that big business struggles to achieve.

Suellen HughesSuellen Hughes, Digital Strategist, Owner and Founder is your primary point of contact at Amica Digital.

With a Masters Degree in Business, Suellen started her own online business in 2007 after ending a 20 year corporate career in Human Resources and Management Consulting. She has, for over 20 years developed business and marketing expertise that has been adapted and applied to a variety of businesses.

Bringing her skills and experience to digital marketing has placed Suellen in a unique position: to inject high level business skills into effective online marketing.

Suellen plays to her strengths: digital marketing strategy, business performance improvement and project management.

Suellen is pragmatic and focused on working with business owners to find the solution that is best for their business and budget.  “I am an organised, problem-solver and solution-finder and I make things happen. Our customers have great ideas and know what they want to achieve, I help them work out how to get it done. ”

We have developed strategic relationships with highly regarded niche experts

We partner with experts in Website Design, Website Development, Copywriting, Online Advertising (PPC), Search Engine Optimisation (SEO), Content Marketing, Video Production and Social Media who we work with to delivery premium digital marketing solutions.

By keeping our overheads low, we are able to provide exceptional value without the big agency fees. That doesn’t mean we compromise on quality or speed.

We stay on top of the latest trends and we partner with people who are outstanding in their field.  For you, that means we can put together exactly the right team based on your needs, provide competitive pricing, fast turn around and innovative solutions.

We have a core team who look after your support needs and make sure that your website is performing as it should.

We manage multiple projects and scale our team based on our clients’ needs.  We hand select and partner with specialists and other agencies who we know and trust to deliver work to the standard and turnaround times we promise.

Our Clients

We work with motivated business owners and their teams.

We know that as a business owner you are busy and your day to day attention needs to be directed to running your business.  And because we understand how important it is for you that your website and online marketing works for you, rather than creates more work, our goal is to make it happen as seamlessly as possible – in a professional and cost effective way.

Because we want to work with you on an ongoing basis, we do not offer you over-priced services, nor do we deliver solutions that you cannot easily manage yourself.  We know that your success is our success: word-of-mouth referrals are key to our business success.

We’ve recently had the privilege of working with the following clients:

  • The Ethical Farmers
  • lük beautifood
  • Maestrano
  • The Business Bakery
  • Driessen Insurance
  • Sheldon-Harris

  • Kate Waterhouse
  • Communitere
  • Big Chief Removals
  • Cuffelinks
  • Progentas
  • IOD Parc

  • Style Angel
  • Stylish Abodes
  • Hands on Workshop
  • Urban Concierge
  • Cranberry
  • Acumulus Cloud Bookkeeping

What our clients have to say

  • Hair Restoration Laboratories

    I have been heavily involved in e-commerce over the past two decades. In that timeframe, I’ve worked with dozens of developers to create websites.  Last year, I had the extreme fortune of being introduced to Suellen and her team at Amica Digital.

    Our business desperately needed a complete redesign of our website which would entail some fairly complicated characteristics, features, graphics etc.

    Suellen made clear that the designs handed off to her would present some challenges but that she was confident that she would be able to implement a fully functional website that capture our design ideas.

    Our experience in working with Suellen and her team was fantastic.  All of our expectations were substantially exceeded.  Throughout the process, there was significant collaboration.  We always understood everything that they were doing and they made sure that we were totally thrilled with the results.  On almost a daily basis, we were updated as to their progress with the site and we always felt confident that the end result would be totally in line with our expectations.

    Suellen could not have been any more cooperative and pleasant to work with. She answered all of our questions and really made clear that she and her team were working as hard as possible to make sure that we were thrilled with the website. Any tweaks that we decided to make along the way were welcomed and timely made.

    The final result was well within our timeline and our budget. Again, having worked with dozens of developers over the past two decades, I’ve gained significant insight into the skills of website developers. Suellen and her team and Amica Digital are clearly the best and most talented group of developers with whom I’ve ever had the pleasure to work. Their commitment, tenacity, experience and personalities make them an absolute pleasure to work with. I have already referred them to colleagues also looking to redesign their websites and cannot recommend them enough.

    - Jonathan Swichar, Hair Restoration Laboratories

  • Hear For You

    Amica Digital started working with us in April 2019 to help with our website hosting and maintenance. At this point our website was difficult and not meeting our commitment to inclusion, then Suellen and her team came in and worked their magic to turn it around. Amica Digital understand WordPress, the importance of ensuring high level inclusion, user behaviour  navigation, and now manage our website seamlessly.  They are professional, punctual and share their knowledge in understandable language! I wouldn’t hesitate to recommend Amica Digital to other organisations.

    - David Brady, Hear For You

  • Kilmour_Investments

    Amica Digital worked to clarify our design criteria and then developed our website exactly to match our needs.  At the outset we were highly inexperienced and illiterate with website design but by the end we were posting content and making edits to our website ourself!  An extraordinary achievement thanks to the patience, support and insight of the Amica team.

    We would highly recommend Amica Digital as your website design partner.

    - Melinda Haldon, Kilmour Investments

  • Stephane Ibos Maestrano

    “We engaged XEN [partner agency] to design, develop and optimise our new Maestrano website as part of a global launch of the Maestrano brand.

    We were especially concerned about this project given its importance to our company and the timeframes we needed.

    Working with Suellen and Craig was a great experience – they delivered an outstanding new website design including development of all content, and then implemented and launched the site on-time and within budget, whilst cooperating fully and smoothly with our teams.

    It has been a very successful project, and I have no hesitation in recommending them for high-level corporate website design and development.”

    - Stephan Ibos, Maestrano

  • Cuffelinks

    Suellen and her team have supported Cuffelinks since near the start of our publishing five years ago. The service is highly reliable and the response to questions has always been prompt. I feel more confident about our newsletter and website knowing Amica is watching our back.

    - Graham Hand, Cuffelinks

  • The Ethical Farmers

    We have recently had Amica Digital redo our website including building our shopping cart. We are extremely happy with the result and found working with them to be very easy and professional. We found that their experience and knowledge is amazing. We liked that they listened to what we wanted and then mixed it with their experience and tailored it into the design. The end result is amazing and it is helping our business grow. We would certainly recommend them to anyone.

    - Dominic & Jim, The Ethical Farmers

  • Nicole McCarthy -Hands on Workshop

    I went to Amica Digital when I found my freelancer designed website really wasn’t up to scratch for a newbie small business. I was referred to them and they helped me get my site ready for a local and international audience by tweaking the layout and providing me the correct security coverage and and legal requirements. They knew what I needed to have on my site. What they don’t provide (as part of their core business), they can recommend, and referred me to someone who could provide correct legal advice.

    Over time they’ve helped me build out content, set up an online shop, improve design and provide advice about how to do things, when I’m lost. I always have someone at the end of an email who can step in to fix a problem or add content when I’m short on time. I couldn’t do this without them, they are my “digital agency” and my “help desk” all in one.

    - Nicole McCarthy, Hands on Workshop

  • Angela Barbagallo

    It has been a pleasure working with Suellen and her very capable team in creating the new look and feel of my personal styling business Style Angel. The process was smooth from start to finish and I am thrilled with the result. Suellen is across what is relevant in the market today and advised me on many areas such as look, design and content. This was the second Style Angel website we created together and I am sure it won’t be the last!

    - Angela Barbagallo, Style Angel

  • Testimonial Sharron-Del Wakely

    Thank-you taking the time to speak to me on the phone, as well as answering my emails so quickly. I was very excited and relieved to see my website back on line. Your quick and effective response to my website ‘crisis’ was wonderful and your practical and easy to understand advice, as always, very much appreciated.

    - Sharron-Del Wakely, Absolutely Fabulous Colour & Style

  • julia bickerstaff review

    Suellen saved my business! I’d been working with another web developer and found it so tortuous I almost gave up. Thank the stars Suellen appeared! She assembled a dream team and guided my concept from raw idea to well designed, easy to use resource. Two years later and Suellen is still an indispensable part of my business: she’s freed me up from the technical-anxious-making aspects of running an online business so I can focus on the stuff I’m good at. Hurrah!

    - Julia Bickerstaff, The Business Bakery

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