We Love working

With eCommerce Brands

focused on social impact

& sustainability


Amica Digital is a straight-talking, digital marketing agency.

Ami is French for friend.  Amigo is Spanish for friend. Amica is Italian for friend. That’s why we chose Amica Digital as our name.  We are your friend when it comes to digital marketing. We treat you like a good friend – we return your calls, we’re here when you need us, we don’t lie to you or cheat on you.

Amica Digital About Us Statistics
Sheldon Harris | Amica Digital

Our Firm has had a relationship with Amica Digital for over 5 years now. In that time Suellen and her team helped build and manage our intial website and recently have assisted us in refreshing our online presence. We have always found Amica Digitial to be a highly responsive partner who has delivered high quality outcomes and great value.

- Andrew Harris, Partner Sheldon Harris


Why Us

With so many digital agencies to choose from, all telling you the same thing, why choose Amica Digital? Here’s why.

You’re looking for an agency you can partner with that you can trust to do what they say they will, when they say they will. An agency that is focused on results and uses data to guide decisions. We are digital specialists and we understand business. We are not straight out of uni. You can speak to us any time you need.

I’m Suellen Hughes, your primary point of contact at Amica Digital.

I started my online business in 2007 after ending a 20 year corporate career. For over 20 years, I have developed business and marketing expertise that I have adapted and applied to a variety of businesses.

Amica Digital About Us Typing

No BS We don’t lie. We don’t cover up. We quote upfront and stick to the quote. We are open and honest with you and we expect you’ll be the same with us.

Treat Every Business Like our Own If we wouldn’t spend the money ourselves, why would we expect you to? If a campaign or strategy isn’t working, we tell you and we come up with a different plan.

We Like People and Technology We like talking to you. We’re not a bunch of geeks sitting behind a computer but we do love technology and all things digital. A lot of our customers don’t like the techie stuff, but we do!


“Suellen plays to her strengths: digital marketing strategy, business performance improvement and

project management.”

Our customers have great ideas and know what they want to achieve, we help you work out how to get it done. We advise and guide you on the most appropriate channels and tactics and then we focus on delivering the agreed result.

Our customers are open with us because they know that’s the best way to get results. We are open with our customers because we know that’s what builds trust and an enduring partnership.

Suellen Hughes
Suellen Hughes - Founder, Amica Digital

We Work for Results – We work out the goals we can help you with and then put a plan in place to help you reach them. We look at what the data tells us and make decisions around that.

We Give Back – We provide free advice and help via a Discovery Call.  We also give back up to 10% of fees for our social enterprise, not-for-profit and purpose led clients.

Acknowledgement of Traditional Custodians – Amica Digital is located on the lands of the Yugambeh People, the traditional owners of the land. We pay respect to their elders past, present and future custodians and elders.

Our vision is for ethical, sustainable and Purpose-Led brands to have a greater voice and influence on politics, the economy and the environment than companies who do not support sustainability, environmental and social impact.

We like to work with businesses who share our vision and we love to help businesses make a greater impact.


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Amica Team

Starting out as a sole trader , I was unsure of how to build my client base especially as marketing is not my strong suit. Suellen encouraged me to have my own website. She was spot on in suggested that directing potential customers to my website would be a soft sell approach I would feel comfortable with. Suellen came up with an easy to navigate layout and concise style which projected a professional image for my business. New clients often comment how much they like my website and it has proven to be an invaluable source of new business.

- Brenda Napier, Acumulus Cloud Bookkeeping

We have a core team who look after your support needs and make sure that your website is performing as it should.

We manage multiple projects and scale our team based on our clients’ needs. If required, we partner with specialists and other agencies who we know and trust to deliver work to the standard and turnaround times we promise.

Amica Digital | About Us

Suellen and the team at Amica Digital are exceptional. I had fairly complex requirements for a new website and they went over and above to find solutions. Their development is done efficiently and reliably, their rates are fair and reasonable, and their Shopify site knowledge is second to none. Nothing is too much trouble (even the things that should be!), and any issues will be fixed without complaint. A first rate business that I would unreservedly recommend for eCommerce web strategy or Shopify development.

- Julie Hamilton, Poop Dog

About You

Amica Digital About Us

You are a motivated business owner, a social entrepreneur or have a key role in delivering results through digital marketing.

Because we want to work with you on an ongoing basis, we do not offer you over-priced services, nor do we deliver solutions that you cannot easily manage yourself. We know that your success is our success: word-of-mouth referrals are key to our business success.

About Amica

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