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Google just launched their new update on its analytics platform – Google Analytics 4. What does it do and what are the new updates from the previous version? Continue reading to find out. As stated in the Google blog, Google Analytics 4 seeks to keep
We’re now approaching the end of the year 2020. Now the holiday season is coming and for many people that will be a relief! The festive season is a time where people usually spend their money on gifts and Christmas shopping but the pandemic has
Black Friday and Cyber Monday are arguably the biggest shopping events in the retail calendar. Every year, people are trying to find the best and lowest deals for every item and get their Christmas shopping done during this sale. However, unlike in past years, this
If you’re reading this blog post, you probably have a website already. Congratulations! You’re on your way to establishing your brand’s online presence. But it’s not the end. Launching your website is the first step. After building a great site, you now have to make
Good design is a key factor in the success of your website. It can greatly affect your conversions and the impression your audience has of your brand. Design not only pertains to how your pages look but more importantly, how your website works. Good website
Now more than ever, businesses all over the world are finding out that online marketing is as important as traditional marketing. And in the process of building an online presence, one of the first things they need to figure out is where to set up
In this digital age, almost all businesses have their own websites. But how do you know if your website is performing the way you want it to and delivering value to your business? One thing that you can do is to conduct a comprehensive but
For brands that don’t have the international recognition of marketing giants like Amazon and Google, the very first step to earning a new customer, or growing your community is to achieve brand awareness through innovative digital marketing. In this blog, we go over the best
Trying to imagine the new normal after COVID-19 is tricky but there are some hints that may prove helpful in navigating the current changes and bracing for the ones that have yet to come. To get acquainted with the new normal, we must first let
With social distancing being urged around the world and with many countries in nationwide lockdown, the COVID-19 pandemic has affected thousands of individuals, families and businesses. However, through innovative thinking alongside sensitive and effective digital marketing during COVID-19, your brand could come out the other
In this day and age it is considered strange if your business doesn’t have a website and with the impact of the Covid-19 pandemic – for some businesses, no website = no business at all. Let’s say you’ve launched your business site, the next question
Social media marketing is one of the most important business tools in the 21st century. Social media platforms have only grown over the years since Facebook took the world by storm and it is clear that it is no dying trend. Social media marketing –