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There was a time not so long ago where fundraising for charity mostly looked like printouts for a raffle draw, benefit events and periodic pledges. While these staples of the fundraising world still exist, there have been a number of changes in how we carry them out. The virtual public sphere – that is, the […]

Living in a world where billions of people are online at all hours of the day and night can be both daunting and exciting. On the one hand, it’s scary to think that your message could drown in all the online noise. While, on the other hand, there’s the sheer potential of it all. So […]

Social enterprises are organisations that apply commercial strategies to augment improvements in social, financial, and environmental well-being. Social enterprises differ from a conventional business in that the profits made are mainly used to further a social cause.   A social enterprise has the potential to generate high revenue, with most of the profits being reinvested into […]

It’s The Most Wonderful Time Of Year … For Getting Donations For Your Charity Whether your business supports several charitable causes or continues to partner with only one, it’s the time of year where digital strategies need to be spruced up with Christmas cheer and need to follow a Christmas intention of capitalising on festive […]

Are You Promoting Your Cause Brand This Christmas Season? You Should Be. Christmas is around the corner and if you haven’t started planning promotions for your cause brand yet, here’s some festive tips on how to do it from Amica Digital. Yes Promote, But Do It With Transparency While Cause branding and marketing is changing […]

It’s often said, the only constant in life is change. It may sound a tad philosophical, but the truth is that throughout the evolution of the world, change was and still is the only thing that we can be sure of. The same applies to the world of digital marketing; with the expansion of the […]