How to Create a Content Calendar (With a Free Template!)
To maximise your engagement, quality and consistency is key! That’s why tools like content calendars are very helpful.
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Blog Posts
Will iOS 15 Kill Email Marketing?
It seems that it’s not that long since we were discussing iOS 14 updates. Since then, Apple launched iOS 14.5. However, we’re here to discuss iOS 15 because it comes with changes that may pose hurdles for eCommerce and in fact all online businesses. Specifically,
How to Get the Most Out of Google My Business
In 2021, every business needs all the help they can get to be visible on Google. One of the most effective ways to do this is to utilise Google My Business (GMB). Optimising your Google My Business listing will help your business show up in
How to Write a Blog Post That Will Rank on Page 1
SEO blog posts are one of the most effective ways to drive traffic to your website. But what is the anatomy of a good blog post? If you have a website that you’re passionate about, writing blog posts is probably one of the ways to
Google Search Rankings Update: Core Web Vitals and Mobile-First Indexing
It is common for Google to make hundreds of updates per year. But sometimes, they announce important updates so that websites can prepare before the changes are implemented. Two of these updates are the changes in Google ranking signals – the Core Web Vitals and
iOS 14 Feature: How Do They Affect Your Facebook Ads
Apple launched the new update in their operating system. The new iOS 14 update changes the way Facebook Ads will work. The updates affect the data acquired and processed from conversion tools like the Facebook pixel. It also changed how businesses advertise in mobile apps,
The New Google Analytics 4 – What You Need to Know
Google just launched their new update on its analytics platform – Google Analytics 4. What does it do and what are the new updates from the previous version? Continue reading to find out. As stated in the Google blog, Google Analytics 4 seeks to keep
The Best Digital Marketing Strategies for the Holiday Season 2020
We’re now approaching the end of the year 2020, what are the best digital marketing strategies? Now the holiday season is coming and for many people that will be a relief! The festive season is a time where people usually spend their money on gifts
Comprehensive and Detailed Guide to Website Maintenance
If you’re reading this blog post, you probably have a website already. Congratulations! You’re on your way to establishing your brand’s online presence. But it’s not the end. Launching your website is the first step. After building a great site, you now have to make
Everything You Need To Know About Good Website Design and Development
Good design is a key factor in the success of your website. It can greatly affect your conversions and the impression your audience has of your brand. Design not only pertains to how your pages look but more importantly, how your website works. Good website
Shopify & WooCommerce: Everything You Need to Know When Setting Up Your eCommerce Store
Now more than ever, businesses all over the world are finding out that online marketing is as important as traditional marketing. And in the process of building an online presence, one of the first things they need to figure out is where to set up
A Guide on How To Perform a Comprehensive But Simple Website Audit
In this digital age, almost all businesses have their own websites. But how do you know if your website is performing the way you want it to and delivering value to your business? One thing that you can do is to conduct a comprehensive but