In today’s digital age, understanding user behavior and gathering actionable insights are vital for the success of any online business. Google Analytics has long been the go-to tool for tracking website performance and user interactions. With Google Analytics 4 (GA4), Google has brought forth a
Influencer marketing has been one of the most effective lead generation methods for some brands in the past couple of years. What is an Influencer An influencer has a distinct following in a certain niche on one or more social platforms. Their community is nurtured
Have you thought about your plans for lead generation strategies for 2022? Lead generation is about garnering interest in your brand or business. There are many types of lead generation methods based on the types of lead you want to cultivate. Lead generation generally involves
Do you know that Facebook has 3 billion daily active users? It is a social platform that’s being used by almost everyone. What’s more, 97% of marketers still choose to run their paid ads here. However, despite the massive number of users on Facebook, it
To maximise your engagement, quality and consistency is key! That’s why tools like content calendars are very helpful.
It seems that it’s not that long since we were discussing iOS 14 updates. Since then, Apple launched iOS 14.5. However, we’re here to discuss iOS 15 because it comes with changes that may pose hurdles for eCommerce and in fact all online businesses. Specifically,
In 2021, every business needs all the help they can get to be visible on Google. One of the most effective ways to do this is to utilise Google My Business (GMB). Optimising your Google My Business listing will help your business show up in
SEO blog posts are one of the most effective ways to drive traffic to your website. But what is the anatomy of a good blog post? If you have a website that you’re passionate about, writing blog posts is probably one of the ways to
It is common for Google to make hundreds of updates per year. But sometimes, they announce important updates so that websites can prepare before the changes are implemented. Two of these updates are the changes in Google ranking signals – the Core Web Vitals and
Apple launched the new update in their operating system. The new iOS 14 update changes the way Facebook Ads will work. The updates affect the data acquired and processed from conversion tools like the Facebook pixel. It also changed how businesses advertise in mobile apps,
We’re now approaching the end of the year 2021, what are the best digital marketing strategies? Now the holiday season is coming and for many people that will be a relief! The festive season is a time where people usually spend their money on gifts
If you’re reading this blog post, you probably have a website already. Congratulations! You’re on your way to establishing your brand’s online presence. But it’s not the end. Launching your website is the first step. After building a great site, you now have to make