Lük Beautifood

Shopify Website

& Digital Marketing

lük beautifood sells 100% natural, toxin-free, food active beauty products through an online store.

Suellen is a dream to work with. She makes happen what you don’t know needs doing to make your business successful online! She understands the growth phases of a business – its needs and resources, she enables your brand to adapt and have a WOW factor whilst automating back end and allowing a ‘virgin’ team to be hands on and produce results. We love her SOP’s…Standard Operating Procedures to reduce risk and enable stress-free growth. Thanks so much. - Cindy Luken, lük beautifood

The Requirment

Cindy Luken Founder lük beautifood had created a range of beauty products which she wanted to start selling online eCommerce store. Cindy didn’t want the website to look like a typical eCommerce website because she not only sells natural beauty products, she also educates women about the beauty of food and its importance in maintaining a healthy lifestyle.

It was also important to Cindy that the backend workflows integrated with some of the key systems she was already using including a CRM and Inventory systems.

Our Solution

We worked closely with Cindy’s designer We Are Label, to create a beautiful website that enabled the sale of products and also featured a vast amount of information and recipes for the website. We made sure that the backend systems were integrated so that order processing and despatch, customer service and inventory management were automated as much as possible.


  • WordPress website with WooCommerce installed
  • WooCommerce extensions installed to streamline order processing and promotions & sales analysis reporting
  • Integrations set up between WooCommerce, the CRM (HubSpot and Inventory management (Unleashed) to avoid manual data entry
  • Digital marketing strategy and implementation
  • Ongoing website maintenance and support

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