07 Jul Do The Work
After taking the first step and figuring out your own business idea. The next step is to do the work. How exactly do you start? Read on and find out.
Does this apply to you?
You’ve got a task ahead of you.
It might be a new product you want to develop. It might be that you want to start a business. It might be a burning desire to write a book or create a piece of art. Maybe you want to drop a few kilos and get yourself in shape.
You are committed to your task yet…
You spend a lot of timing thinking about what needs to be done. You read articles and books about the subject. You talk to people about it. You research; search the web; download lots of great information and free “how to” guides.
The task remains unstarted.
I see this with clients all of the time and I’m guilty of doing it myself. Weeks, months and sometimes years go by and the task remains unstarted. It looms. It turns from something we eagerly anticipate to something we dread. We know if we complete the task, the rewards and satisfaction will be great.
But still, we find reasons for not starting.
Here are some of the
reasons excuses you might come up with:
- I need to understand more about my topic
- I want to get my head around it
- I want to see what the competitions are doing
- I want to find the best way
- I need time to plan and think
- I want my website/brand to be finished first
While these are all well and good, none of them result in output or action.
So what’s that all about then?
Have you read Steven Pressfield’s book “Do the Work!“? If not, I highly recommend it. It’s available as a Kindle eBook and it’s a really quick read.
In the book, Pressfield tells us that the reason we do all of these other things rather than taking action is due to resistance (i.e. self-doubt, fear, procrastination, perfectionism, narcissism etc.) and that’s the real reason we do all the other “stuff”.
He tells us that “Resistance” is the enemy and we need to deal with it as such. It will be with us always so we must be on the lookout.
He says “The enemy is our chattering brain, which, if we give it so much as a nanosecond, will start producing excuses, alibis, transparent self-justifications, and a million reasons why we can’t/shouldn’t/won’t do what we know we need to do.”
This reminded me of a post I wrote a while ago “I Wish I Had The Guts To”.
Just Get Started
As you can probably guess from the title, Pressfield tells us to just Do the Work. Get started, even if we’re not ready.
Put pen to paper, paintbrush to canvas, fingers to keyboard, face in front of video, feet in your runners! Just start.
So, after reading the book, I started.
That day and the next I sat and I wrote. I focused. I didn’t tweet, post comments, do status updates or research. I wrote. The more I wrote, the more motivated I was to write. I felt a huge sense of relief. I was on fire!
The result? I finished my latest eBook. How to Start a Small Business – 5 Steps to Save you Time and Money.
It’s not ready to “ship” just yet because I want to tweak it, have it edited and a professional cover designed.
Now, you may be thinking “ahhhhh, she’s resisting” – but you’re wrong . OK, you may be a little bit right 😉 But I’m pushing that enemy away. I’m going to face the resistance head on and I’m going to officially launch the eBook the week after next. I’m also going to do something very generous for all of my subscribers.
Are you in the game?
My favourite part in Pressfield’s book is where he shares the story of having written a screenplay which was a dismal failure and was slammed by the critics. He was obviously gutted until his friend helped him see things differently.
His friend told him “That’s the price for being in the arena and not on the sidelines. Stop complaining and be grateful.”
I love that advice!
So many people fail before they even start because they allow resistance to take over and destroy them.
It’s scary putting yourself out there. What if no one likes it?
Fine. I’ll learn. I’ll improve. I’ll try again.
But I won’t sit on the sidelines watching everyone else play wishing I had the courage to get in the arena.
A Personal Challenge
What tasks do you have ahead of you that you’ve been resisting? It doesn’t have to be something huge.
If you “Do The Work” and share it with me. I will post it here and promote it for you. Whatever it is (well as long as it’s a G rating).
Write. Create. Draw. Record. Launch. Ship. Publish.
Let’s see how many people we can get to take action. Please share this post widely.
Book a Discovery call now and let’s get started with your business!Book a Discovery Call
*Editor’s Note: This post has been updated on August 2020 for accuracy.