Email marketing is still an important part of any digital marketing strategy. As 2024 starts, there will be email deliverability compliance changes. This will affect your business’ email marketing. So, what are these changes and what should you do to comply? Let’s break it down...
In the ever-evolving world of e-commerce, staying ahead of the curve is essential for success. Shopify, a pioneer in the e-commerce platform realm, updated to Online Store 2.0. back in July 2021. However, a lot of sites are still using the Vintage (Shopify 1.0) version...
Influencer marketing has been one of the most effective lead generation methods for some brands in the past couple of years. What is an Influencer An influencer has a distinct following in a certain niche on one or more social platforms. Their community is nurtured through continuous...
Have you thought about your plans for lead generation strategies for 2022? Lead generation is about garnering interest in your brand or business. There are many types of lead generation methods based on the types of lead you want to cultivate. Lead generation generally involves getting...
Do you know that Facebook has 3 billion daily active users? It is a social platform that’s being used by almost everyone. What’s more, 97% of marketers still choose to run their paid ads here. However, despite the massive number of users on Facebook, it doesn’t...
In 2021, every business needs all the help they can get to be visible on Google. One of the most effective ways to do this is to utilise Google My Business (GMB). Optimising your Google My Business listing will help your business show up in...
SEO blog posts are one of the most effective ways to drive traffic to your website. But what is the anatomy of a good blog post? If you have a website that you're passionate about, writing blog posts is probably one of the ways to communicate...
Now more than ever, businesses all over the world are finding out that online marketing is as important as traditional marketing. And in the process of building an online presence, one of the first things they need to figure out is where to set up...
In this digital age, almost all businesses have their own websites. But how do you know if your website is performing the way you want it to and delivering value to your business? One thing that you can do is to conduct a comprehensive but...
For brands that don’t have the international recognition of marketing giants like Amazon and Google, the very first step to earning a new customer, or growing your community is to achieve brand awareness through innovative digital marketing. In this blog, we go over the best...