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In 2021, every business needs all the help they can get to be visible on Google. One of the most effective ways to do this is to utilise Google My Business (GMB). Optimising your Google My Business listing will help your business show up in...
SEO blog posts are one of the most effective ways to drive traffic to your website. But what is the anatomy of a good blog post? If you have a website that you're passionate about, writing blog posts is probably one of the ways to communicate...
In this day and age it is considered strange if your business doesn’t have a website and with the impact of the Covid-19 pandemic - for some businesses, no website = no business at all. Let's say you've launched your business site, the next question...
If you have a website then I'm sure you want to know how to rank higher on Google - unless you are already in the coveted position 0 or position 1, page 1 for all of your keywords. With ongoing Google algorithm updates, some website owners...
Where to Focus your Online Marketing Efforts There is so much freely available information about how to market your business online that as a business owner who wants to attract buyers to your business through Google and social media you can DIY online marketing - time,...
Running a company online can be a tricky business. There are so many things to consider in order to give yourself the best chance of survival. As well as the ordinary day to day tasks that a regular bricks and mortar business needs in order...
In 2012, Matt Cutts, Head of Google's Webspam team, tweeted that Google's algorithm has been changed again. Google introduced exact match domains. What is the Exact Match Domains? Google is trying to stop websites that use keywords with high search results in their domain names (exact match...
The online buying process often starts with an online search in Google, the search engine giant. For this reason, Internet marketing specialists systematically implement search engine optimisation (SEO), particularly for ranking well in Google. Creating a website is not enough unless it is supported with...
Organisations of all sizes, types and functions know the importance of a website for reaching their intended audience. Creating a website is not enough, you need to know how to get on Google. It needs an internet marketing strategy known as search engine optimization (SEO)...
If you are doing business online, blogging or even just "surfin' the net", then you will have heard the term SEO, which of course stands for Search Engine Optimisation. If you're like most people, you will be familiar with the term, will know that there...